top of page
Words


What Lobsters Taught Me About Growth, Discomfort, and Leadership
Lobsters can’t grow without shedding their shell—and neither can you. While in Nova Scotia, I realized that discomfort isn’t a problem, it’s a signal. If you’ve just taken on a new role, launched something big, or feel like your old strategies aren’t cutting it… you’re not stuck. You’re just molting.
Norm Adams
Jul 225 min read


Rest Is a Strategy, Not a Luxury
Many leaders are burning out—not from lack of effort, but from giving too much for too long without rest or reward. In this candid reflection, Norm Adams revisits a cautionary tale from his doctor, shares the personal shift that changed everything, and offers thoughtful questions to help leaders pause, reflect, and reclaim a healthier, more intentional way to lead and live.
Norm Adams
Jun 144 min read


Why I Host Events Like Mining4Beer
Tired of overproduced industry events where no one says anything real? So were we. Mining4Beer was our answer—a casual, no-pressure space for real conversations and meaningful connections. No suits, no speeches, just people showing up as themselves. And in Northern BC, that means more boots, more plaid, and talk that actually gets things done.
Norm Adams
May 224 min read


If I Were Starting a Business Today, Here’s What I’d Do Differently
If I were starting a business today, I wouldn’t focus on looking ready—I’d make sure the business was worth being ready for. After 30 years in the trenches, I’ve learned what matters most: clarity, community, and the courage to course-correct. This post breaks down what I’d do differently if I had to start over—from protecting the Home Team to building with purpose instead of ego. Real talk, no fluff.
Norm Adams
May 206 min read


Bridging the Divide: The Leader's role amidst Political Division
Today's workplaces are politically charged, divided by international and local issues. Leaders face the challenge of fostering unity.
Norm Adams
Nov 2, 20247 min read


Balanced Leadership: Why Extremes Don’t Work
Balance extremes in leadership for sustained success. Find out how balance drives effective leadership.
Norm Adams
Sep 21, 20245 min read


Leaders are Readers: Why Continuous Learning is Essential for Business Success
Back to school shouldn’t be just for ‘students’ – as a leader it’s a perfect time to focus on your growth too.
Norm Adams
Sep 6, 20246 min read


Business Development: More than just sales
Business Development: Beyond Sales - A deep dive into the essential components that make up Business Development.
Norm Adams
Jul 24, 20245 min read


Promote Mental Health in the Workplace - through Person Centred Management
Worried about someone in your workplace? Here are simple strategies for helping.
Riley Skinner
Jul 22, 20245 min read


Leading wellbeing: The leader's role in mental health.
June is Men’s Mental Health Month, highlighting a critical issue in business. With over 18% of Canadians facing mood, anxiety, or substance
Norm Adams
Jun 12, 20245 min read


Navigating Toxic Workplace Cultures: Real Stories and Legal Insights
Explore real-life bizarre workplace stories and legal insights that shape company culture and leadership dynamics.
Norm Adams
May 14, 20246 min read


Do you know your customers?
You’ve heard it too many times already I’m sure, but I’ll repeat it again “if everyone is your client then no one is your client.” So, do...
Norm Adams
Mar 26, 20244 min read


What are you procrastinating over?
A big project doesn’t have to be as daunting as we make it out to be. After all, a big project is just a collection of smaller ones.
Norm Adams
Mar 25, 20244 min read


Are you keeping the fire alive?
This morning, I woke early with an epiphany. At 4:44 am, there I stood, shoveling coffee into the coffee-maker, struck by the realization...
Norm Adams
Feb 8, 20243 min read


Anthony didn't work in a grocery store - strategic planning in the movies.
Recently, I watched a movie about a teenager named Anthony. Set in the 1980’s, Anthony was about to finish high school but was unsure...
Norm Adams
Dec 4, 20234 min read


I have a secret!
I have a secret. Um ... two of them, actually. I like Strategic Planning (Stop, was that a teenage eye-roll?) I’m really looking forward...
Norm Adams
Nov 27, 20233 min read


An Early Christmas Card to Small Business
To the small business owners - you are special. You are dealing with a mix things no other generation of small business owners has ever deal
Norm Adams
Nov 23, 20233 min read


Planning tips from the Cheshire Cat
In the whimsical world of Lewis Carroll's "Alice in Wonderland," Alice finds herself lost in a bewildering forest. Seeking direction, she...
Norm Adams
Oct 26, 20232 min read


Five ways your Strategic Plan can fail!
2024 is coming. Are you ready? I ask because, it’s that time of year when we get called upon to help leaders and their teams with their...
Norm Adams
Oct 24, 20234 min read


No, not today my friend!
Maybe life isn’t about avoiding the bruises. Maybe, as the saying goes, it’s about collecting the scars to prove that we showed up for...
Norm Adams
Sep 19, 20236 min read
bottom of page



