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Our Team

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Norm Adams, MBA, CPBC

Norm Adams, MBA, is quick to point out that too many people struggle in their jobs, only to realize that it's the system is broken - not them. As a Certified Professional Business Coach he enjoys working  with leaders to develop and streamline their key systems for success.  Norm is an experienced trainer, facilitator, business developer, and business owner with 30-years  experience working with public and private companies in Canada and the United States. 


Alyson McHugh, CPBC

Alyson McHugh, MSc, CPBC, is an accomplished Research Scientist and entrepreneur with over two decades of experience helping people and nature thrive together in today’s business world. She has worked closely with Indigenous communities in both  Canada and the United States and has extensive experience leading collaborative ventures and building capacity in the field of biology and restoration. Alyson’s unique experience helps Pivotleader guide leaders, and their teams to overcome business challenges, and drive business development.   

Dave Fuller

Dave Fuller, MBA, CPBC

Dave Fuller, MBA, believes that leaders grow from the continuous application of best practices and new knowledge. As an Award Winning Certified Professional Business Coach and Author of the book “Profit Yourself Healthy”, he has worked with business leaders from over 200 organizations, on three continents since 2015 and has facilitated training for hundreds of leaders in both the profit and non-profit sector to help them achieve less stress and better outcomes.

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Ed Graydon, CPBC

Ed Graydon and his team grew Graydon Security from a small family-run security  business into a commercial and residential security company with multiple locations throughout BC before selling to a Canadian telecommunications company in 2018.


Now a Certified Professional Business Coach, Ed has 30-years of experience in sales, marketing, operations management, and accounting, and can speak first-hand to the challenges of growing a company while maintaining company culture. and how strategy and focus can lead to business success.


Anna Harrison, CPBC

Anna Harrison is an Award Winning Certified Professional Business Coach, and an award winning business leader, business owner, volunteer, and a member of the Global Alliance for Leadership Development (GAPLD). As a business and leadership development coach, Anna enjoys working on leadership development, strategic planning, implementing sales and marketing strategies, and team building.


Emily Fuller, BComm

Emily Fuller is a graduate of the University of Northern BC (UNBC), Emily’s university experience also included a year at the Paris School of Business – one of the Top 20 business schools in France. Emily was also a member of UNBC’s JDC West Business Strategy Team, Emily has supported PivotLeader throughout her university career. She has contributed to the development of numerous strategic plans and marketing plans and is frequently called upon to lead web design projects, print, and web-marketing campaigns for our clients. Emily is passionate about the field of marketing and delivering results to clients. 


Trevor Bruintjes, CPBC

Trevor Bruintjes is a Certified Professional Business Coach and AI expert specializing in HR and Agile Hiring. With extensive experience, he helps small businesses leverage AI technologies to streamline their hiring processes and achieve unbiased candidate selection. Trevor's expertise extends beyond hiring, as he assists businesses in implementing AI solutions to improve operations, increase productivity, and drive growth. With a focus on company culture and values, Trevor offers valuable insights into attracting and retaining top talent. As a trusted advisor, his coaching services encompass sales, marketing, leadership, business systems, and personal effectiveness.


Alina Shakirova, B.Sc

 Alina Shakirova has been with Pivotleader throughout her stellar University career. As an athlete with the UNBC Timberwolves basketball team, Alina was not only an Academic All-Canadian (2017-2021), in 2022 she was the team’s Most Valuable Player, and UNBC’s Female Athlete of the Year. Alina has trained and worked with high-level athletes and coaches on an international stage and is passionate about helping people become their ‘best selves'.  In 2022 she co-authored "Pivotal Performance: 7 Steps to Achieving Personal Excellence."   

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Rheece Hartte

Rheece Hartte is an accomplished Sales Professional with more than 45-years of experience in sales, sales management, and sales systems development. He owned his own Sales Brokerage and managed a team of more than 50 commissioned sales staff.


Rheece enjoys coaching and training people wanting  to improve their Sales Skills so that they can meet or exceed their business and life goals. When he's not busy running his businesses, you'll find him enjoying active lifestyle with his wife and two children.

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